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How Can B2B Firms Choose the Right Fractional CMO for Scalable Growth?
If you’re the CEO or founder of your company, spending your mornings reviewing ad reports, and your afternoons rewriting LinkedIn copy, this article is for you. Your marketing has momentum, but you’re feeling like it lacks direction. You long for an executive...
Why Do B2B Firms Struggle With Data Visibility (and How Can You Fix It)?
By Michael Buzinski, Founder/CEO & Fractional CMO Back when I flew on the AWACS platform in the Air Force, I sat in a metal tube full of radar screens and radios. Every station had its own view of the sky. If each operator had decided to run their own version of...
How Can B2B Service Firms Turn Clients Into Long-Term Advocates?
You’ve probably heard this before: The best source of new business is from a satisfied customer. If you’re like most of the B2B firms I work with, you’re spending 80% of your time and budget chasing new leads, but overlooking the ones you’ve already won. Exponential...
How B2B Companies Can Achieve Predictable Growth in 12 Months
Predictable growth is structure. Most B2B firms rely on individual effort and a handful of heroic team members holding everything together. I work with firms all the time where the “system” is a few gifted salespeople, a marketing coordinator, and a stack of...
How Can B2B Service Firms Shorten Long Sales Cycles?
By Michael Buzinski, Founder/CEO & Fractional CMO Everyone in the B2B services world deals with longer sales cycles. Well, at least those with high-ticket offerings and especially those dealing with mid-market and larger client bases. Which begs the question, how...
Why Most B2B Service Firms Don’t Have a Real Marketing Strategy (And How to Fix It)
By Michael Buzinski, Founder/CEO & Fractional CMO Quick Answer:Most B2B firms think they have a marketing strategy, until leads and revenue dry up. That’s when you realize you’ve been managing noise instead of direction. What you have is a mix of disconnected...
Why Most B2B Marketing Funnels Fail and How to Build One That Actually Works
By Michael Buzinski, Founder/CEO & Fractional CMO Quick Answer Most B2B marketing funnels don’t fail because of bad ads or weak creative. They fail because they’re not built as part of an overarching system. To be clear, the marketing funnel might be running as a...
Why Your B2B Marketing Feels So Inconsistent and How to Build Real Momentum
By Michael Buzinski, Founder/CEO & Fractional CMO Table of Contents: The Hidden Cost of Random Acts of Marketing 5 Pain Points That Are Really Strategy Problems What a Real Marketing Strategy Actually Is (and Is Not) The Core Components of a Sound Marketing...
What Is the ROI of Aligning Marketing and Sales Operations (and Why It Drives Predictable Growth)
By Michael Buzinski, Founder/CEO & Fractional CMO Table of Contents: The Real Cost of Misalignment What Sales and Marketing Alignment Really Means How to Align Marketing and Sales for Measurable ROI The ROI of True Alignment How does sales and marketing alignment...
What’s the Difference Between Marketing Strategy and Marketing Operations?
By Michael Buzinski, Founder/CEO & Fractional CMO This is a question that perplexed me for many years as I was growing my creative agency. I still think many people get the two terms confused, so I am going to do my best to clear up the confusion. You are more...