ROOTS
Built for Founder-Free Growth
We engineer revenue engines for B2B service-centric companies so growth happens without the founder stuck in the middle.
WHO WE CHAMPION
Built for Service Companies With Traction
If you sell to other businesses and growth still leans on the founder, you’re in the right place.
We partner with founder-led B2B service firms, typically in the $2M–$20M range, that are ready to move from founder-dependent growth to predictable, profitable scale with a focused system that can run founder-free.
WHY FOUNDERS CHOOSE US
Experienced Strategy, Not Junior Execution
Senior operators who build systems that stick, with a fiduciary mindset and clear accountability.
- We lead with diagnosis, not opinions— and never a one-size-fits-all template
- We build for adoption — guiding and building your team, not replacing it
- We connect the full client lifecycle— so marketing, sales and client success run as one system
- We measure what matters— focus on metrics that drive profit, not vanity metrics
- You get senior operators— the people building the plan are accountable for outcomes


WHY WE EXIST
Purpose-Led, System-Built
We want more than growth. We want growth that creates good jobs and lasting impact.
Mission
We eradicate the founder-led trap for B2B service founders by building founder-free revenue engines, giving founders entrepreneurial freedom to pursue the impact they set out to create.
Vision
A future where America’s middle-class is revitalized through the efforts of small and medium-sized founder-free service companies by creating millions of great paying jobs.
HOW WE RUN IT
Our Company Culture
Three values that show up in every relationship.

Be a Proud Owner
We own outcomes, think in systems and take initiative like it’s our name on the door.

Be a Fiduciary
We protect and grow your business, putting your best interests first with integrity and precision.

Be Constructively Dissatisfied
We keep improving what works so performance compounds over time.
YOUR ROSTER
Over Two Centuries of Experience
Home to the best of the best in B2B marketing and revenue leadership.
At Buzzworthy, you will only work with seasoned professionals dedicated to taking a fiduciary role in your success.

Michael
aka Buzz
Founder/CEO
Entrepreneur with 21 years building two multi-seven-figure companies, acquiring two more, and two exits. 30+ years leading sales and marketing for 1,200+ companies from emerging to Fortune 1000.
“My mission is to rebuild the American middle class by helping small and mid-sized businesses win. By 2040, I aim to help create 17 million jobs by empowering B2B service companies to scale, creating high-quality work and a ripple effect of impact.”

Tracy
aka Keeper of the Hive
Integrated Marketing Operations Manager
Leads operations and keeps the marketing hive buzzing. Has led full-service digital teams behind top business influencers, coordinating bestselling launches, multi-seven-figure rollouts, and virtual events. Turns moving parts into smooth systems and profitable momentum.
“A Steel Magnolia through and through: direct, funny, and always leaving with more friends than I arrived with.”

Mary
aka The Scrappy Marketer
Fractional CMO
Fractional leader for 16 years with 30+ years building revenue engines and marketing operating systems for B2B firms. Notable wins: 300% revenue growth in 12 months for a B2B SaaS cybersecurity startup, 100% growth in 2 years for a real estate SaaS firm, and ~80% growth in 8 months for services practices.
“I am flexible, collaborative, fun, and produce results. Sales leaders love me. My approach produces results quickly when leadership is ready to accept guidance, open to change, and, most importantly, has accountability throughout the organization.”

Mark
aka The Revenue Architect
Fractional CRO
Building full-funnel revenue systems for over 15 years. Named an Ad Age “Marketing Technology Trailblazer,” served as VP of Growth & Strategy at TransUnion and Kantar/WPP, partnering with Google and Meta. Led ABM and GTM programs driving triple-digit growth with Fortune 500 clients including Nike, Hulu, and General Motors.
“Revenue isn’t a department and sales isn’t an event. It’s all part of a system. I align marketing, sales, and recurring / expansion revenue with unified RevOps to build a system that compounds impact.”

Sehba
aka The Growth Catalyst
Fractional CRO
For 17+ years, aligned sales, marketing, and operations to drive predictable growth—leading 95+ person teams, building GTM programs, and delivering 20–100% YoY revenue lifts, 3% market share growth, and seven-figure contracts. Brings a balance of strategy and execution, partnering with leadership teams to refine positioning, optimize sales processes, and build sustainable, data-driven revenue operations.
“Growth is never random, it’s engineered. I unify sales and marketing around a clear GTM, clean ops, and data-driven execution so revenue teams hit targets consistently and scale with confidence.”

Kris
aka The Momentum Builder
Fractional CDMO
Builds end-to-end marketing operations systems. Wins include: Gallium Solutions (0→750+ ranked keywords in under 12 months, 13,000 unique visitors from zero, cold outreach averaging 60–65% opens, 4% replies, ~1% bookings), Bluecase Strategic Partners (30% follower lift across founders, 100k+ impressions, thousands of profile views in 6 months), and Point One Navigation (formalized content + PR operations across creation, outbound, and niche media).
“I’m a roll-up-your-sleeves marketer who loves turning blank slates into repeatable systems—from content and PR to outreach and SEO—so founders see steady pipeline instead of sporadic spikes.”

Chris
aka The Demand Creator
Fractional CMO/CDMO
20+ years building and leading high-impact marketing across GTM, demand gen, digital/social, and paid media. Former Global Director of Social at AMD (launched TikTok to 6M+ views and 260K+ engagements in 9 months; scaled employee advocacy; stood up social analytics). Led a $40M digital program for IBM Security, driving growth across IBM.com. Winner of Effie, ITSMA, and Global Ace awards.
“I build marketing systems that actually work, connecting strategy, content, and execution so founders can focus on what they do best: building great companies.”

MaryAnne
aka The Fixer
Fractional CMO
25+ years leading market strategy, GTM, and digital transformation with measurable outcomes. Highlights: drove +45% revenue across key PE portfolios, delivered 30% first-year market penetration for a biotech entrant, built a Global Alliances Program generating 20% of revenue in year one, executed a $130M divestment 10% under budget with zero downtime, led CCPA compliance across 14+ sites, and directed a $2M ERP upgrade for 19,000 employees that cut labor disputes by 30%.
“I turn market insight into action by aligning sales, marketing, and operations so companies get measurable results, faster.”

Mindy
aka The Accelerator
Fractional CMO/CGO
C-suite marketing leader building data-driven demand engines and ABM programs that move revenue. Highlights: 200% YoY ROI on digital/social, 2x audience growth in 6 months, 30% of net-new opportunity with 75% marketing-influenced funnel supporting growth from $25M to $80M in two years, scaled SaaS services pipeline from $5M to $8M, and managed $10M+ omnichannel budgets with global campaigns at EY, Infor, Arbor Realty Trust, and more.
“Give me intent data, a focused ICP, and a revenue target and I’ll architect the ABM, content, and digital mix to fill the pipeline fast and prove it with the numbers.”

Brandy
aka The Revenue Engine Builder
Fractional CMO
Fractional CMO-level operator with 20 years of B2B experience building scalable, data-driven revenue engines. As Head of Marketing, Americas at GBG, delivered 5:1 digital ROI, a 31% YoY lift in closed-won deals, and a 19% YoY rise in marketing-generated opportunities through SLA-driven alignment. At Vericast, drove a 240% surge in marketing-sourced opportunities and 166% growth in SQLs.
“I’m a collaborative, metrics-obsessed builder who turns misalignment into a demand waterfall. When leadership is ready for accountability and change, I deliver impact and measurable results.”
Start Here
If you want predictable growth without founder heroics, the fastest next step is the Founder-Free Diagnostic.

