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Offer–Market Fit — positioning, packaging, and pricing that convert

If prospects don’t “get it,” they won’t buy it. We clarify who you serve, the problem you solve, and how you package and price—so marketing and sales finally land.
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Fit assessment + 2–3 next steps. No pitch.
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  • Positioning clarity in 2 weeks
  • Productized services & pricing aligned to demand

Pro services client: 5X billable rate; +$200k ARR in 6 months*

*Results reflect specific engagements; outcomes vary.

Is this you?

  • Leads take meetings but don’t convert—the value prop isn’t sticking.
  • Too many offers (or custom proposals) drain time and margin.
  • Price pushback and long sales cycles; deals stall at “let me think about it.”
  • Marketing can’t get traction because the story isn’t nailed.

What you’re buying is a foundation, not “more tactics”

Offer-market fit is the commercial foundation your growth depends on. Not ads. Not campaigns. A clear, testable offer system everyone can rally around.
ICP & Jobs-to-Be-Done

research (segments, pains, triggers, buying committee)

Positioning & message map
 (value prop, proof, objection handling)
Offer architecture

(tiers, inclusions, outcomes) + pricing strategy

Sales narrative & discovery script

(from first call to proposal)

Proof assets plan

(mini-case, testimonial requests, ROI angles)

90-day go-to-market plan
(channels, experiments, metrics)

ICP & Jobs-to-Be-Done

research (segments, pains, triggers, buying committee)

Positioning & message map

(value prop, proof, objection handling)

Offer architecture

(tiers, inclusions, outcomes) + pricing strategy

Sales narrative & discovery script

(from first call to proposal)

Proof assets plan

(mini-case, testimonial requests, ROI angles)

90-day go-to-market plan

(channels, experiments, metrics)

How it runs

Teams commonly see clearer discovery calls, shorter cycle time, and better proposal acceptance once packaging and pricing align.

Performance in the Real World

Fractional CFO firm (Daaxit)

  • Repositioned to a niche ICP with productized tiers
  • 5× billable rate and +$200k ARR in 6 months

View Case Study →

Advisory firm (composite)

  • Offers reduced from 9 to 3 tiers; pricing aligned to outcomes

  • Win rate up; fewer bespoke proposals; faster time-to-close

View Case Study →

Early-stage B2B services

  • Clear ICP; message map; 90-day GTM with 3 experiments

  • Inbound demo requests doubled from revised landing + proof

View Case Study →

Results reflect specific engagements; outcomes vary by market and execution.

Ready to get Offer–Market Fit?

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Fit assessment + 2–3 next steps. No pitch.
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Frequently Asked Questions

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How is Phase 1 different from “branding”?

OMF is commercial: ICP, offers, price, proof, and a message that converts. Visual identity can follow—this phase makes the business case first.

Do you run ads in Phase 1?

No. We validate offers with low-risk experiments (landing page, email/social, partner outreach). Paid can scale in Phase 2 once the story converts.

Will you change our website?
We create a message-led wireframe and key landing copy. Full redesigns typically happen in Phase 2 after validation.
What do you need from us?

Access to 6–10 customers/prospects for interviews, a sales leader for win–loss insights, and 60–90 minutes/week for working sessions.

How do you price Phase 1?

Fixed-fee 12-week engagement. If you roll into Phase 2, your roadmap and assets carry forward.

Book a 30-Minute Discovery Call